The Entrepreneurial Mind

For decades researchers have been trying to figure out what makes entrepreneurs tick and what it takes to build a successful business. Steve Courson, Commercial Credit Manager at PenFinancial Credit Union has the answer. “We’re entrepreneurial too, so we know very well what drives small business”. Courson adds, “Entrepreneurs have an extremely high need to achieve, they have a strong urge to build, are opportunistic and seldom submit to authority or the status quo”.

Research supports this notion as more than 50 separate studies have found five common characteristics that all entrepreneurs share:

Confident and multi-skilled – Entrepreneurs trust their decisions and have the confidence needed to comfortably navigate through unchartered waters. They also wear many different hats; from product development, operations, marketing and sales, to taking out the trash.

1. The “calculated” risk-taker – Success comes with taking measured risks. An entrepreneur isn’t afraid to act or they risk falling behind the competition, but they do their homework first.
2. Results-oriented – Entrepreneurs have a higher need for achievement than non-entrepreneurs. They derive immense pleasure from setting goals and achieving them.
3. Extreme commitment – Entrepreneurs pour their blood, sweat and tears into their business. It takes personal sacrifice and dedication to get their business off the ground and to keep it growing.
4. Born leaders – An entrepreneur must be able to lead employees. They make sure employees are on task, keep their spirits up, have integrity and never stop encouraging them to excel.

So this is you, you are an entrepreneur. You have the drive and the ideas but now you need the capital to grow. That’s where many business owners have trouble and that’s where Steve Courson says PenFinancial Credit Union differentiates itself.

“We get it. We’re small, flexible and much more entrepreneurial—just like our clients. We speak the same language and they like that. We’re local and our goal is to help serve the entrepreneurs that drive our local economy. We know that they drive our business and ultimately their success is our success. And in an era where big banks and big business seem to have their sights overseas, Niagara’s businesses need to find a local banking partner that will help them achieve. That’s the role PenFinancial wants to play and that’s where we can help” says Courson.

To learn more call 905-641-2662 and arrange to meet Steve personally.