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We have heart. And we know you do too.

Together we can make a difference in our communities.

At the core of PenFinancial's Truly Local Commitment is our pledge to make our community a better place to live and work. Through collaborative work with local charities and not-for-profits, we're addressing challenges like poverty, affordable housing and mental health issues. Each year, we donate 10% of our pre-tax profits to support truly local initiatives that help our communities thrive. Our employees also volunteer their time and talents towards helping these amazing causes. We encourage you to join us and show your support as well.

Here are just a few of the organizations we support




Socks For Change is PenFinancial's signature partnership as part of our Truly Local Commitment. Socks For Change provides warm, quality wool socks and winter accessories to charities, shelters and schools in every community across Niagara.  Socks for Change also donates winter accessories such as toques and scarves. 

Since our partnership began in 2018, working together we've donated more than 65,000 pairs of socks and 100,000 winter accessories to those in need.

We're thrilled to announce PenFi is once again partnering with Socks for Change to deliver warm socks to those in need this winter.  New for 2020, when you purchase one pair of wool socks, two pairs of socks will be donated to someone in need.

Purchase Socks




Socks For Change 2020


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As one of Ontario's first shelters for abused women and children, Gillian’s Place has been providing safe refuge and non-residential programs that enable women and their children to break the cycle of violence for over 40 years.  

PenFinancial is a proud supporter of Gillian's Place Wrapped in Courage campaign.  And our employees also give back by adopting a family during the holiday season.

Purchase Scarf 


Hospice Niagara

As a regional leader in hospice palliative care, Hospice Niagara helps ensure families can spend time together during the final stages of life.

PenFinancial is a proud supporter of Hospice Niagara's fundraising efforts through our sponsorship and team participation in the Hike for Hospice.



The EFN supports the District School Board of Niagara students by engaging the community to provide needed funds and resources.

Prom Project helps match young people with an outfit, dress, or suit so they can walk proud at their prom.  


Wellspring Niagara

Wellspring Niagara offers a wide variety of programs and services to meet the social, emotional, restorative and informational needs of people living with cancer.

PenFinancial supports Wellspring Niagara's fundraising efforts through pledges and sponsorship of the annual Bonnie Barron Glo Ball tournament.


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The CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

PenFinancial supports the Women and Wellness event and has also included CMHA in many other opportunities over the years.



The NHF raises and stewards funds to support high-quality patient care, education and research at Niagara Health.

PenFinancial is a lead sponsor of the Kid's Ultimate Challenge which promotes healthy living, and provides an opportunity for challengers to help ensure our youngest patients have access to vital patient care equipment.


Niagara Children's Centre

The Niagara Children’s Centre is recognized throughout the Niagara Region as the provider of rehabilitation and support services to children and youth with physical, developmental and communicative delays and disabilities.

PenFinancial is a primary sponsor and participant in the annual Superhero Run.


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Providing nutritious lunches and hope throughout the school year to children who need it most. 

Through PenFinancial's sponsorship of events and donations, we're helping to inspire and nurture our leaders of tomorrow.



The leaders of YWCA Canada have acted and advocated to right injustices faced by women and girls in Canada.

PenFinancial is a presenting sponsor and attendee at the Leadership Summit for Women


Like our values?
Interested in becoming a Member?

Ready to join Niagara’s truly local credit union? – send us a message using this form, book an appointment online, or contact your local branch, and we’ll have an Advisor reach out to help you hit your financial goals.



PenFi Leaf IconWe TRY HARDER. We have heart. We know you do too. We choose CHANGE. It takes COURAGE to be different. Driven by PURPOSE. Having fun and feeling good about our choices. We believe the prosperity of our members and our community goes hand in hand. Together we get what we give. We are TRULY LOCAL. Remaining inclusive and accountable, with integrity and respect. Improving lives. Strengthening communities.

This is our commitment to each other.