Expert advice thats focused on you, not just our profit

At PenFinancial, all our Members are VIPs. PenFinancial Advisors don’t work for commission. They work for you and are here for the happy conversations, and the hard ones too. Whether you need a hand making a plan, changing course or simply staying on track, they can help you find the right investment solutions to suit your financial needs and goals.

More than just GICs and savings accounts, PenFi offers solutions for long or short term investments, whether you want to try trading stocks or something with a more predictable return. Even if you have no idea what ETFs or Mutual Funds* are, PenFinancial and Credential® Advisors can help you navigate the markets.

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HubSpot Video


Want to have a chat about your investments?

PenFinancial is Niagara’s truly local credit union. We offer a comfortable approach to investing conversations to ensure you’re setup for success. Zero pressure. If you’re interested – send us a message, book an appointment online, or call one of our branches, and a PenFinancial Advisor will reach out to help you get what you need to succeed.

Truly Local Investing

What’s your investment style?

Whether you’re an armchair investment banker or you’re ready to test the market on your own, PenFinancial’s Advisors will help you find an investment strategy to make your money work for you. PenFinancial and Credential® Wealth Management Advisors are serious about your money because it’s serious business.

Wealth Management

Id like an Advisor managing my investments

The wealth management team works without commission and takes a solutions-based approach to financial planning. Whether its investing in mutual funds, bonds, GICs, or a mix of them all, you can be sure you’ll receive advice that's genuine and based on your goals, not just our bottom line.

Learn about Wealth Management →


Im curious about this robo investing thing

Robo investing is a fancy buzz-word but it’s also a simple, low-cost solution to investing. Your unique strategy is based on a profile you complete and your portfolio is run by an algorithm tailored to your profile. Best of all, with VirtualWealth you can still meet with an Advisor about your investments.

Learn about VirtualWealth  →

Qtrade Investor

I got this, Id like a DIY investing solution

Qtrade Investor has been ranked Canada’s best online broker. With this easy-to-use online and mobile trading platform, you take care of your own investing in stocks, mutual funds, bonds, and ETFs with commissions ranging from $6.95 to a maximum of $8.75. Take charge of your investments today.

Learn about Qtrade Direct Investing →

No one should have to choose between building wealth and building a better world.

Your investment portfolio should reflect your goals. Socially responsible investments offer you a chance to also align your portfolio with your values. By selecting companies that improve our communities and care for our environment, and by excluding companies that have a negative impact, we can offer investments that contribute to a better financial future for you, and a better world for everyone.

Every PenFinancial Wealth Advisor is a certified Responsible Investment Specialist here to help you build wealth by doing the right thing.

Responsbile Investment Advisor Certification



Niagara Shares

PenFinancial Niagara Shares are a unique opportunity to invest in your truly local credit onion and make an impact that’ll last a lifetime.

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Deposit insurance coverage

At PenFinancial Credit Union, eligible deposits in registered accounts have unlimited coverage through the Financial Services Regulatory Authority (FSRA).

Eligible deposits (not in registered accounts) are insured up to $250,000 through the Financial Services Regulatory Authority (FSRA).

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Note Mutual funds and other securities are offered through Credential Securities, a division of Credential Qtrade Securities Inc. Credential Securities is a registered mark owned by Aviso Wealth Inc. Mutual funds are offered through Credential Asset Management Inc. Online brokerage services are offered through Qtrade Investor, a division of Credential Qtrade Securities Inc. Qtrade Guided Portfolios is a trade name of Credential Qtrade Securities Inc.
*RRSP and TFSA funds only. Rates subject to change without notice. Offer can be withdrawn at any time.
Banking at PenFi is about more than just money.

It’s about financial solutions that generate prosperity for you and your community.

Our Truly Local Commitment is the heart and soul of our philosophy, where we believe the prosperity of our Members and our community go hand in hand. We commit a portion of our profits to support truly local initiatives, a living wage is our minimum wage, and we are a Certified B Corporation – just a few ways we are invested in our community.

Learn about our TLC