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Let's get serious about investing your money

(We can be serious, you know.)

Meet the Wealth team

Online Banking

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Truly Local Investing

What’s your investment style?

Whether you’re an armchair investment banker or you’re ready to test the market on your own, PenFinancial’s Advisors will help you find an investment strategy to make your money work for you. PenFinancial and Credential® Wealth Management Advisors are serious about your money because it’s serious business.

Wealth Management

I'd like an Advisor managing my investments

The wealth management team works without commission and takes a solutions-based approach to financial planning. Whether it’s investing in mutual funds, bonds, GICs, or a mix of them all, you can be sure you’ll receive advice that's genuine and based on your goals, not just our bottom line.

Learn about Wealth Management →


I'm curious about this robo investing thing

Robo investing is a fancy buzz-word but it’s also a simple, low-cost solution to investing. Your unique strategy is based on a profile you complete and your portfolio is run by an algorithm tailored to your profile. Best of all, with VirtualWealth you can still meet with an Advisor about your investments.

Learn about VirtualWealth  →

Qtrade Investor

I got this, I'd like a DIY investing solution

Qtrade Investor has been ranked Canada’s best online broker. With this easy-to-use online and mobile trading platform, you take care of your own investing in stocks, mutual funds, bonds, and ETFs with commissions ranging from $6.95 to a maximum of $8.75. Take charge of your investments today.

Learn about Qtrade Investor →

Expert advice that's focused on you, not just our profit

At PenFinancial, all our Members are VIPs. PenFinancial Advisors don’t work for commission. They work for you. So they’re all about helping you find the right investment solutions to suit you and your financial goals… whatever it is you’re saving for.

More than just GICs and savings accounts, PenFi offers solutions for long or short term investments, whether you want to try trading stocks or something with a more predictable return. Even if you have no idea what ETFs or Mutual Funds* are, PenFinancial and Credential® Advisors can help you navigate the markets.

Members arent suckers - 265 GIC


No one should have to choose between building wealth and building a better world.

Your investment portfolio should reflect your goals. Socially responsible investments offer you a chance to also align your portfolio with your values. By selecting companies that improve our communities and care for our environment, and by excluding companies that have a negative impact, we can offer investments that contribute to a better financial future for you, and a better world for everyone.

Every PenFinancial Wealth Advisor is a certified Responsible Investment Specialist here to help you build wealth by doing the right thing.

Responsbile Investment Advisor Certification



Niagara Shares

PenFinancial Niagara Shares are a unique opportunity to invest in your truly local credit onion and make an impact that’ll last a lifetime.

Learn about Niagara Shares

Note *Mutual funds and other securities are offered through Credential Securities, a division of Credential Qtrade Securities Inc. Credential Securities is a registered mark owned by Aviso Wealth Inc. Mutual funds are offered through Credential Asset Management Inc. Online brokerage services are offered through Qtrade Investor, a division of Credential Qtrade Securities Inc. VirtualWealth is a trade name of Credential Qtrade Securities Inc.
Your deposits with PenFinancial are insured by FSRA. Learn more about deposit insurance →
Banking at PenFi is about more than just money.

It’s about financial solutions that generate prosperity for you and your community.

Our Truly Local Commitment is the heart and soul of our philosophy, where we believe the prosperity of our Members and our community go hand in hand. We donate 10% of our pre-tax profits back into the Niagara community, a living wage is our minimum wage, and we are a Certified B Corporation – just a few ways we are invested in our community.

Learn about our TLC