Our Truly Local Difference

Rooted in purpose. Planted firmly in your community. Growing together.


Our Truly Local Commitment Pledge

Our Truly Local Commitment is the heart and soul of PenFi's philosophy, where we believe the prosperity of our Members and our community go hand in hand. We are always looking to use business as a force for good. To work together. To strengthen communities. As a values-driven financial co-operative, we work to help our Members and communities thrive.

Our Truly Local Commitment is ingrained in everything we do, which is why we commit to investing a portion of our profits back into Niagara and Haldimand communities. We hold ourselves to an uncompromising standard of giving back, whether it’s through our B Corp certification, socially responsible investing philosophy, or donating the Bob Watson Community Room space to local not-for-profits. We are also proud to be the first financial institution in Niagara to be recognized as a Living Wage Employer by the Ontario Living Wage Network.


Community minded, and we mean it

Supporting the community should mean much more than offering financial support. Through volunteerism, education and sharing our expertise, we truly support the communities where we live and work.


Different where it counts

PenFinancial Credit Union offers the same services as banks, but we do it with a different set of values. We reinvest in our local community by providing loans and mortgages to your friends and neighbours, and we support local organizations and events. Together we keep our communities strong and sustainable.


Bankers, but also human

Financial institutions aren’t known for their heart. But PenFinancial is. We aren’t driven by commissions, but we are driven by your financial success. If we can have a little bit of fun along the way, then why not!


Through our Truly Local Ambassador program, all employees are encouraged to get involved by volunteering time with local community organizations. Our staff choose the causes that are most meaningful for them, and PenFinancial makes a financial contribution to that charity on the employee’s behalf.

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How We Make A Difference


Official Partner of 2022 Canada Games

PenFinancial is an official partner of the Niagara 2022 Canada Summer Games — where we serve as co-sponsor to the Catch The Spirit and Mascot programs, along with sponsoring a leg of the Torch Relay.

Read the media release →


Reducing our impact on the environment

We know the importance of addressing our environmental impact. We’re reducing the carbon emissions footprint of our operations and supporting renewable energy in Canada by choosing green electricity and green natural gas for all PenFinancial locations through our partnership with Bullfrog Power, a Spark Power company.

See how it works


Using business as a force for good

PenFinancial Credit Union is proud to be part of the global movement of Certified B Corporations® who use business as a force for good, reinforcing our Truly Local Commitment to Niagara. The certification requires that we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

As a Certified B Corp we believe there is a better way to do business – one that is better for workers, communities and the environment.

Out of 4,000 Certified B Corporations worldwide, we are among the top 5% B Corps in the Governance impact area assessed as part of the certification process! We are proud to be one of the Best For The World™ for 2021.

Review our BCorp profile


A Living Wage is our minimum wage.

At PenFinancial, a living wage is our minimum wage. We’re proud to pay all of our employees a living wage, which is set and reviewed annually by the Ontario Living Wage Network. This is just another way we help our 100 truly local employees and their communities thrive.  While we’re the only financial institution in Niagara to achieve this, we are part of a growing list of businesses in the region who have become living wage employers.

Check out other Employee Perks


You can build wealth doing the right thing.

Investment portfolios come in a lot of different shapes and sizes, but socially responsible investments offer an option where your values and your portfolio can align, without sacrificing returns. No one should have to choose between building wealth and building a better world.

When it comes to responsible investing, we walk the talk. Every PenFinancial Advisor is a certified Responsible Investment Specialist, and we’re here to help you build wealth doing the right thing.

More about investing




Together we get what we give.

By committing a portion of our profits through our TLC investment program, PenFinancial is making a Truly Local Commitment to help improve lives and strengthen communities. Through collaborative work with local charities and not-for-profits, we're addressing challenges like poverty, affordable housing and mental health issues.

Giving Back


The Bob Watson Community Room

Giving back to the communities we serve is important to us – and that extends beyond banking. So, when we built our Fourth Avenue Branch in St. Catharines, we saw it as an opportunity create the Bob Watson Community Room. It’s a welcoming meeting space that not-for-profit organizations and community groups from throughout Niagara Region and Haldimand County can use at no cost.

Book the Community Room


Like our values?
Interested in becoming a Member?

Ready to join Niagara’s truly local credit union? – send us a message using this form, book an appointment online, or contact your local branch, and we’ll have an Advisor reach out to help you hit your financial goals.



PenFi Leaf IconWe TRY HARDER. We have heart. We know you do too. We choose CHANGE. It takes COURAGE to be different. Driven by PURPOSE. Having fun and feeling good about our choices. We believe the prosperity of our members and our community goes hand in hand. Together we get what we give. We are TRULY LOCAL. Remaining inclusive and accountable, with integrity and respect. Improving lives. Strengthening communities.

This is our commitment to each other.